Local Study

In our local study we had used Google Forms to find what social media sources college students prefer, and their opinions about a bar near Butler and IUPUI campus using a student discount to encourage college students to come to The Bulldog Bar and Lounge. The survey was linked through The Bulldog Bar and Lounge poster the team had made which resulted in 30 respondents. 

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The questions on the form were split with some fill-in-the-blank and others being multiple choice. We found this to be the best format for gathering information so that not only would we receive the answers of our respondents but also explanations explaining why they had answered the questionnaire. We had chosen Google Forms because it was an easy source to use, free, and helped build graphs for the majority of the questions. 

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After seeing the results of our survey, we could conclude what social media source college students prefer and the best discount deal to recommend The Bulldog Bar and Lounge. The data gave us a better understanding as to what research we should recommend to the client and what information would be helpful to share with him for the benefit and growth of The Bulldog.