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Recommendation List

After conducting thorough research using local studies and reliable databases, our team has created these recommendations with hopes of overcoming the challenge of attracting younger customers at the Bulldog Bar and Lounge.

 

Use Student Discounts

  • 15-25% off discounts for college students

  • Email notifications for current deals and discounts

  • Advertise discounts via Instagram

Use social media for advertisement

  • Create captivating content that showcases your discounts, events, and promotions

  • Announce upcoming performances and create a dedicated page on your website for the bar

  • Stay active on social media by posting regularly and engaging with your followers

  • Consider collaborating with local influencers or college organizations to promote your bar.

Implement domestic beer/drinks

  • Consider selling lager beer

    • They are cheap and affordable

  • Consider selling Hard Saltzer

Integrating music 

  • Choose a genre that suits the ambiance of your establishment. This decision should be influenced by the type of cuisine and decor.

  • Consider the age group of your target audience.

  • Create playlists that complement your needs. Avoid repetition and lengthy playlists that may bore your customers.

  • Hire musicians or DJs, and make sure to choose those that match the ambiance and genre of music.

    • Look for professionals who are reliable and respectful, and ensure they have the appropriate licenses, insurance, and permits via Viberate.

Optimize Atmosphere and Entertainment​

  • Set the Tone

    • Set the tone with lighting and music

    • Provide a tone that satisfies your customers

    • Consider the food and its price   

  • Provide Uniformity

    •  Have a unified theme

    •  Help customers and provide familiarity

 

Closing

As the Bulldog Bar and Lounge seeks to attract a younger clientele, our team has carefully formulated a set of recommendations aimed at achieving this goal. These recommendations involve a comprehensive overhaul of the bar's marketing strategy, including the development of new branding initiatives and promotional campaigns designed to appeal to younger audiences. We hope that by implementing these recommendations, Bulldog Bar and Lounge will achieve sustained growth and success in the years to come.

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