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Appendix B: References

Ahuja, P. (2023, August 29). 18 unique bar promotion ideas to attract customers and increase bar sales. The Restaurant Times. https://www.posist.com/restaurant-times/restro-gyaan/bar-promotion-ideas.html

Beauty Eric, A. (2021). Telemarketing and consumer purchase behavior of food and beverage firm in Port Harcourt Metropolis. Journal of Economics, Finance And Management Studies, 04(08). https://doi.org/10.47191/jefms/v4-i8-05 Links to an external site.

Clapp, J. D., Reed, M. B., Holmes, M. R., Lange, J. E., & Voas, R. B. (2006). Drunk in public, drunk in private: the relationship between college students, drinking environments and alcohol consumption. American Journal of Drug & Alcohol Abuse, 32(2), 275–285. https://doi.org/10.1080/00952990500481205

​Darlington, N., & Buna Ekubo, M. (2022b). ARCN journals. Auditory Marketing Strategy and Customer Experience in Bar and restaurant Businesses in Port Harcourt. https://arcnjournals.org/images/172642333210459.pdf

Eisenhauer, B., Freeman, B., & Grunseit, A. C. (2022). Instabrand Courtside: a content analysis of marketing strategies by food and beverage brands during the 2021 Australian Open tennis tournament. Australian and New Zealand Journal of Public Health, 46(6), 910-916. https://doi.org/10.1111/1753-6405.13308

Facts, P. (2019, November). Eating Trends: Restaurant Use.

Gabris, M. (2023, October 11). Why offer a discount? SheerID. https://www.sheerid.com/business/blog/why-offer-a-discount/

“Gen Z 2022 Alcohol Report.” Knit, 10 Feb. 2023, goknit.com/gen-z-2022-alcohol-report/. https://goknit.com/wp-content/uploads/2022/01/Knit-2022-Gen-Z-Alcohol-Report-January-25-2022-Download.pdf

Guth, R. A. (2010, May 12). Restaurants, Rethought, Bounce Back; Recession  Shifts Focus to Cutting Expenses While Attracting Younger Customers Still Going Out; The Draw of 'Armpit'. Wall Street Journal (Online) http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/newspapers/restaurants-rethought-bounce-back-recession/docview/238020759/se-2

Hansen, M. (n.d.). College students vs. student discounts - sheered. https://www.sheerid.com/wp-content/uploads/2013/05/College-Students-Vs.pdf

​Hughes, C. J. (2023). City bars have a new motto: Thank God it's Wednesday: Happy hour moves to midweek and starts and ends earlier as bars adapt to new workday rhythms. Crain's New York Business, 39(24), 3. http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/city-bars-have-new-motto-thank-god-wednesday/docview/2828422802/se-2

Ikwundu, A. G. (2021). Influencing Customer Perception in a Restaurant Business through Auditory/Music Marketing Strategies. Journal of Marketing and Consumer Research. https://doi. org/10.7176/jmcr/82-02 [in English].

Jin, N., Kim, S.H., & Merkebu, J. (2022). Understanding the role of aesthetics and price fairness in establishing marketing strategies in the sports bar industry. International Journal of Hospitality & Tourism Administration. https://doi.org/10.1080/15256480.2022.2104773

Johnson, C. L. (2017). Millennials Perception Of Destination Attractiveness. Scholar Article, 87. https://scholarworks.iupui.edu/items/28652ae5-91db-4891-a42f-a61dd98b2908 

Lee, J. K. & W., R. (2020). Brand extension management: Analysis of industry trends. Journal of Economics and Business, 9. https://scholarworks.iupui.edu/items/fb49217f-1980-4a59-9e08- cdca79f3d126

Liu, I., N., W. C., & Pennington-Gray, L. (2013). A flash of culinary tourism: Understanding the influences of online food photography on people's travel planning process on Flickr. Tourism Culture & Communication, 14. https://scholarworks.iupui.edu/server/api/core/bitstreams/7a6678b6-9b2d-4908-83d5- bf9c81238aad/content 

Phakdeesuparit, A. (2009, July 21). A study of the relationship between discount coupons and repeat behavior of customers for Pizza Restaurants. VTechWorks Home. https://vtechworks.lib.vt.edu/handle/10919/43796 

Picone, G., Macdougald, J., Sloan, F., Platt, A., & Kertesz, S. (2010). The effects of residential proximity to bars on alcohol consumption. International Journal of Health Care Finance and Economics, 10(4), 347-67.

https://doi.org/10.1007/s10754-010-9084-0

Ramdan, D., & Kusumawardhana, I. (2010). Music in a theme restaurant: a critical function. In International Conference on Management Hospitality and Tourism, and Accounting (pp. 407-426).

​Restaurants, Bars & Food Services - Quarterly Update 10/24/2022. (2022). (). Fort Mill, South Carolina: Mergent. Retrieved from ABI/INFORM Collection http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/reports/restaurants-bars-amp-food-services-quarterly/docview/2731423436/se-2

Scott, S., Baker, R., Shucksmith, J., & Kaner, E. (2014). Autonomy, special offers, and routines: a Q methodological study of industry-driven marketing influences on young people’s drinking behavior. Addiction, 109(11), 1833–1844. https://doi.org/10.1111/add.12663

Shuey, M. (2022). Sports bar and restaurant chain set for South Meridian Street. Indianapolis Business Journal, 43(34) http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/sports-bar-restaurant-chain-set-south-meridian/docview/2725646635/se-2

Smith, L. A., & Foxcroft, D. R. (2009). The effect of alcohol advertising, marketing and portrayal on drinking behavior in young people: a systematic review of prospective cohort studies. BMC Public Health, 9(1), 1–11. https://doi.org/10.1186/1471-2458-9-51

Thompson, R. (2020, August 4). The Best Ways to Attract Younger Customers to Your Restaurant. Retrieved from https://entrepreneurialchef.com/the-best-ways-to-attract-younger-customers-to-your-restaurant/

​Woodward, E. Bbot: What are the most popular drinks for college students? #1 Online Ordering & Delivery Solution for Restaurants. (n.d.). https://www.meetbbot.com/blog/college-student-drinks

Xcel, M. (2023). United States alcoholic beverages market assessment, by type [Beer, Wine, Spirits, Ciders and Flavoured Alcoholic Beverages (FABs), Others], by alcohol content [High, Medium, Low], by packaging [Aluminum Cans/Tins, Pouch Packaging, Glass Bottles, Plastic. Scholar Article, 95. https://www.marketresearch.com/Market-Xcel-v4265/United-StatesAlcoholic-Beverages-Assessment-34770045/ 

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